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CSR - Our CSR Mission

Our CSR Mission
At Fullerton, we strongly advocate and reiterate our CSR mission and believe that alternate vocations build sustainable livelihoods. We actively enlighten the rural households about the opportunities availed through alternate vocations and how it could prove as an additional income. Our mission is to also constantly assist rural Indians in working towards improving their standard of living and quality of life.
Our Unique Partnership Model

The Livelihood Advancement Initiative at Fullerton is enabled through a Unique Partnership Program coupled with active participation and involvement of its employees. Programs and events are completely run, coordinated and managed by the Fullerton India Gramshakti staff.

Fullerton India focuses on conjuring all of its programs with like-minded organizations across various genres like the Government, NGOs, Socio-Economic development organizations, manufacturing and trading organizations, thus promoting the concept of working together to action the initiative.

Promoting existing livelihoods through training

Introducing new & alternative vocations

Reviving & promoting dying rural arts & crafts

Developing Market Linkages to enable rural households

Fullerton India's Livelihood Advancement Initiative

Key objectives:
  • Creating awareness among existing livelihoods through training, increase of knowledge and financial inputs to help them enhance their incomes and standard of living.
  • Introducing innovative and alternate vocations that can be easily used and adapted by rural households to improve their income by usage of existing resources and manpower.
  • Restoring rural arts that are fading away and upgrade them as a primary source of income which will indirectly reduce migration out of rural areas.
  • Developing Effective Market Liaisons to help rural households market and sell their products directly to the relevant target audience, approach them and demand better prices, margins etc. and create a regular niche market for their produce.